INNBeauty combines clinical skin care with packaging and pricing targeting Gen Z. With its neon aesthetic and disruptive pricing, the brand delivers active ingredients without the clinical vibe.
Co-founder Jen Shane utilizes high-performing ingredients like retinol and vitamin C. But the products sport playful, eye-catching hues that stand out.
By formulating clean formulas under $50, INNBeauty makes effective skin care accessible. CEO Alisa Metzger says clean brands are often cost-prohibitive for young consumers.
The approachable pricing and positioning made INNBeauty a hit on TikTok. The brand embraces content creators to organically reach its younger audience.
While popular with Gen Z, INNBeauty has expanded beyond its initial demographic. Fans from their 30s to 70s have become devoted users.
With new funding secured, INNBeauty now looks to expand its team and product offerings. Metzger aims to empower young female executives to reach their leadership potential.
Blending clinical results with lighthearted appeal, INNBeauty made quality skin care approachable. Its growing community spans generations attracted to the brand’s vibrancy.