In 1973, Eunice W. Johnson pioneered Fashion Fair Cosmetics, an iconic brand celebrating the diverse beauty of Black women. Fast forward to 2021, and after a period of decline, Fashion Fair makes a triumphant comeback, led by Desiree Rogers, infusing modernity into its historic roots.
Desiree, Fashion Fair’s new CEO, is on a mission to not just revive a brand but to culturally resurge in an era where Black beauty products flourish. The rebranding involves collaborations with a black dermatologist, resulting in vegan, cruelty-free products specifically designed for melanated skin.
However, the resurgence faces challenges in a market saturated with Black-led beauty brands like Beauty Bakerie and Fenty Beauty. Despite the abundance, Black women still encounter obstacles in finding products tailored to their needs, as revealed by McKinsey & Company’s 2021 report.
Fashion Fair’s return goes beyond cosmetics; it’s a symbol of economic empowerment, challenging systemic barriers faced by Black-owned businesses. Overcoming hurdles like limited access to capital and distribution networks, the brand signifies the resilience and viability of Black entrepreneurship.
As the beauty industry evolves, Fashion Fair stands as a testament to the transformative power of diversity, reshaping societal perceptions of Black beauty. Join us in exploring the inspiring journey of a brand that not only redefines beauty standards but also champions the economic empowerment of Black entrepreneurs.