Dive into the sizzling Spring 2024 campaign as Jeremy Allen White, from Shameless and The Bear fame, takes the spotlight in a steamy underwear shoot with Calvin Klein. Captured against the backdrop of New York by photographer Mert Alas, White struts through city streets, ascends rooftops, and eventually strips down to Calvin Klein underwear, creating a visual spectacle.
**The Allure of Calvin Klein’s Spring 2024 Campaign:**
Explore the first installment of Calvin Klein’s Spring 2024 campaign, marked by a collaboration with The Bear and Jeremy Allen White. The captivating images and a short film showcase White in iconic Calvin Klein style – sensual, confident, and irresistibly alluring.
**Shifting Trends: Calvin Klein’s Evolution Post-Raf Simons:**
Since Raf Simons’s departure in 2018, Calvin Klein has embraced a more humorous and provocative approach to its iconic 90s underwear campaigns. From Pete Davidson’s 2021 Instagram takeover to the latest with Jeremy Allen White, the brand continues to redefine its image, capturing social media’s attention with each daring move.
**Gucci’s Bold Campaign, UK’s “Side Hustle Tax,” and Boombox Nostalgia:**
Beyond Calvin Klein, the fashion landscape witnessed Gucci’s hot-blooded gifting campaign, while the UK government introduced a new tax scheme targeting online sellers, known as the “side hustle tax.” Additionally, Dazed Fashion paid homage to Boombox, a seminal early 00s clubnight in London.
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