The British Fashion Council (BFC) has released a new report emphasizing the importance of technology in empowering consumers to adopt garment care practices that extend clothing lifespan.
A major concern in fashion is the alarmingly low garment recycling rate, with under 1% being recycled. A key reason for disposal is wear and tear, highlighting the need for quality materials and care knowledge. Collaborative industry efforts and research on consumer behavior and digital systems are critical to address these challenges.
Co-authored with GreenWith Studio, the report focuses on utilizing technology to increase garment usage and shift blame from consumers. Recommendations derive from literature reviews, consultations, and consumer insights. The key is digitizing garments to prolong lifecycles.
Technologies like RFID tags and QR codes can provide care instructions to make clothes last longer. They also enable traceability and sustainability information. Smart washing machines can even detect materials and suggest optimal wash cycles.
Product passports will become commonplace under the EU Green Deal. However, certified, high-quality supply chain data adhering to universal standards is essential.
Increasing traceability and origin details fosters emotional investment in sustainability. This can shift the linear take-make-dispose model towards a sharing economy built on service.
The BFC launched the Institute of Positive Fashion in 2020 to accelerate sustainability and equity through initiatives like the Circular Fashion Ecosystem program. This report aligns with UK climate commitments.