Keds has unveiled its spring 2024 campaign, spotlighting the timeless Champion sneaker with the renowned mother-daughter duo, Christy Turlington Burns and Grace Burns.
Christy, a global maternal health advocate and model, along with her daughter Grace, an NYU student, writer, and model, elegantly showcase Keds’ classic sneakers in various colorways, paired with casual ensembles.
In a significant move, Keds will collaborate with Christy’s nonprofit, Every Mother Counts, dedicated to ensuring safe and respectful maternity care worldwide.
“This campaign is a dream come true, collaborating with my daughter who inspires my advocacy work,” expressed Christy. “We’re thankful for Every Mother Counts’ support and our global efforts towards equitable maternal care.”
For over a century, Keds has epitomized classic American style and female empowerment, aligning seamlessly with the vision of its new campaign ambassadors.
“Partnering with Christy and Grace for our 2024 campaign was a natural choice. Both embody the timeless elegance of Keds,” stated Jennifer Lynch, GM and VP at Keds.
For more insights into the campaign, visit keds.com.
Established in 1916, Keds revolutionized female-focused sneakers with the iconic Champion model. Over the years, Keds has collaborated with influential women and organizations, including Taylor Swift, Kate Spade, and Major League Baseball, demonstrating its commitment to empowering women through fashion.