In Sunyani, the Bono Regional capital, some men are vocal about their disapproval of contemporary makeup trends among Ghanaian women, favoring instead the natural allure of black beauty.
As Ghana celebrates Heritage Month, these men emphasize the significance of maintaining the authentic identity, dignity, and image of Ghanaian women through embracing their natural beauty.
While acknowledging the attractiveness of makeup and body enhancements, they voice concerns that such practices dilute Ghanaian culture and diminish the distinctive beauty of African women.
In interviews with the Ghana News Agency (GNA), locals advise Ghanaian women to value and preserve their inherent black African beauty, which symbolizes the true essence of the African woman.
Mr. Fred Amponsah, a teacher, underscores that excessive makeup usage detracts from the genuine African beauty, which embodies the essence of the African woman’s story.
Additionally, Mr. Stephen Ansu, a shopkeeper, expresses that excessive makeup detracts from women’s dignity in Ghanaian society, as it contradicts cultural norms.
However, female students defend makeup use, asserting its role in contemporary fashion and self-expression.
They argue that makeup, including artificial nails, eyelashes, and wigs, enhances personal style and presentation, contributing to fashion trends.
For instance, Joyce Esi, a student, highlights the transformative effect of makeup on nail appearance, while others emphasize the elegance and sophistication achieved through eyelashes and wigs.