In a recent interview, Selena Gomez proudly introduces the latest addition to Rare Beauty’s lineup, aimed at achieving radiant skin.
Speaking to PEOPLE, the multi-talented actress shared her excitement about the new product, a blend of two beloved items, resulting in a uniquely special powder blush.
“Combining the best of both worlds, our Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter, we’ve crafted a truly remarkable powder blush,” Gomez expressed to the outlet.
She highlighted the outstanding features of Rare Beauty’s existing products, praising the long-lasting pigmentation of the liquid blush and the illuminating effect of the highlighters.
Describing the new powder blush as imparting a “gorgeous sheen,” Gomez emphasized its versatility, encouraging users to experiment with mixing, matching, and layering.
According to the singer and actress, the key to enhancing beauty lies in layering, whether for on-set filming, red carpet appearances, or casual hangouts with friends.
“For daytime, I’m drawn to ‘cheer’ as it effortlessly brightens my face,” Gomez shared, reflecting on her personal preference.
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Beyond beauty, Gomez underscored Rare Beauty’s commitment to positivity, evident in their product names, each serving as a #rarereminder of kindness and encouragement.
“Our brand purpose extends beyond cosmetics; it’s about fostering positivity and supporting mental health,” Gomez remarked, highlighting Rare Beauty’s dedication to donating 1% of sales to the Rare Impact Fund, which aids mental health organizations.
Through their initiatives, Gomez emphasized the importance of sparking conversations, providing resources, and creating a platform for individuals to share their stories, advocating for the significance of mental health awareness and support.
With Rare Beauty’s latest product launch, Gomez continues to champion both outer and inner beauty, leaving a positive impact on her audience.