Star tennis player Serena Williams is making a splash in the beauty industry with the launch of WYN Beauty, marking her entry into the world of celebrity makeup entrepreneurs.
Williams founded WYN Beauty with a mission to provide “makeup you can move in,” inspired by her own experiences on the tennis court. The brand, created in partnership with the Good Glamm Group, offers a range of products designed for both functionality and style. You can find WYN Beauty products on the brand’s website and at Ulta Beauty stores nationwide.
Serena Williams joins a prestigious lineup of celebrities who have ventured into the beauty business:
- Selena Gomez’s Rare Beauty, known for its viral products and commitment to mental health awareness.
- Rihanna’s Fenty Beauty, celebrated for its inclusivity and innovative products, including a highly successful mascara.
- Millie Bobby Brown’s Florence by Mills, offering makeup and skincare products with a focus on self-confidence and charitable initiatives.
- Kim Kardashian’s SKKN, a skincare and makeup brand developed in collaboration with Coty, showcasing Kardashian’s ongoing influence in the beauty industry.
- Ariana Grande’s R.E.M. Beauty, promoting clean cosmetics and empowerment through strategic partnerships like the one with Sandbridge Capital.
With WYN Beauty, Serena Williams joins a league of celebrity entrepreneurs shaping the future of the beauty industry, combining innovation, style, and social impact.