The beauty industry has been rocked once again by controversy over shade range inclusivity. This time, it’s Youthforia under scrutiny for its Date Night Skin Tint Serum Foundation. Initially launched with 15 shades, the brand’s expansion fell short with only 10 additional hues. Critics were quick to highlight the inadequacy of the darkest shade, 600 Deep, which appeared more like deep grey than a true representation of diverse skin tones.
While the outcry against Youthforia is justified, this incident sheds light on a broader issue: the ongoing struggle for inclusivity in beauty brands, even in 2024. There’s no denying that this lack of representation is discrimination, yet it persists despite evolving industry standards. (A representative for Youthforia declined to comment.)
Launching a comprehensive shade range isn’t just about meeting a quota; it’s about equity and respect for all consumers. While not every brand can emulate Fenty Beauty’s 40-shade launch, there’s an expectation for brands to prioritize diversity in their product offerings.
For brand founders, consulting experienced makeup artists and ensuring representation across the Fitzpatrick scale is crucial. A foundation line skewed heavily towards lighter complexions undermines the principles of inclusivity and alienates a significant portion of the consumer base. Moreover, it’s not just a moral imperative—it’s also smart business. In today’s competitive market, brands that neglect diversity risk alienating potential customers and damaging their reputation.
The beauty industry’s rapid growth has led to saturation, intensifying competition among brands. In such a landscape, inclusivity isn’t just a moral obligation; it’s a strategic imperative. Failure to recognize the importance of diversity in product development is not only lazy but also detrimental to long-term success.
Launching and sustaining a beauty brand is undoubtedly costly, but cost should never be an excuse for excluding diverse skin tones. Every individual should have the opportunity to pursue their entrepreneurial dreams without compromising inclusivity. Brands that prioritize diversity not only embrace ethical practices but also resonate more strongly with consumers.
In conclusion, the issue of shade range diversity persists in the beauty industry, highlighting the need for brands to prioritize inclusivity in their product development strategies. Failure to do so not only perpetuates discrimination but also undermines the long-term viability of brands in an increasingly diverse market landscape.