Sarah Jessica Parker has partnered with RoC Skincare to launch the Look Forward Project, an initiative aimed at changing the conversation around aging. Inspired by RoC research showing most women feel anxiety about getting older, the project promotes a more optimistic outlook.
As RoC’s brand purpose ambassador, Parker is sharing her personal experiences to help women embrace aging gracefully. The project includes distributing 5,000 booklets with tips for middle schoolers on living positively, and a limited-edition RoC x SJP skincare set benefitting SeekHer mental health nonprofit.
Parker worked closely with RoC on the set’s design, selecting a lightweight summer pouch and Vitamin C products ideal for sensitive skin like hers. She aims to keep her routine simple and efficient amidst her busy lifestyle.
For Parker, beauty is about feeling comfortable as herself rather than meeting external expectations. She hopes to encourage women to have an uplifting perspective on aging and feel confident. Her partnership with RoC is spreading optimism and changing the narrative around getting older.