White Label Project is an ethical e-commerce platform and community supporting emerging women-led sustainable fashion and design brands around the world. Founded in 2019 by Caroline Foerster and Ann-Kathrin Zotz, the digital concept store enables women entrepreneurs to expand their businesses internationally.
Currently showcasing 35 impact brands across 15 countries, White Label Project features one-of-a-kind apparel, jewelry, and home décor. Bestsellers include Guatemalan mesh tops by Nada Duele made from deadstock fabrics and wall hangings by Mexican brand Caralarga.
The name “White Label Project” refers to the common industry practice of white labeling, where retailers sell generic products manufactured by others under their own brand name. This anonymizes crafters and disconnects consumers from production origins. As an alternative, White Label Project lets brands share their stories directly with customers.
By providing an e-commerce platform for growth and brand building, White Label Project aims to maximize incomes for women in fashion and design. The concept store empowers sustainable brands to make international sales on their own terms, avoiding middlemen.
Many fashion startups focus only on production, but White Label Project also grows consumer demand. Through compelling brand stories and positioning, the platform shifts purchasing towards ethical products.
Rather than generate additional demand, White Label Project aims to capture market share from mainstream fashion. The shopping experience appeals to style-conscious customers, not just values-driven ones. Sustainability is a given.
The brands termed “impact brands” pursue social, environmental, and economic sustainability. By modernizing traditional techniques in ethical ways, these women-led brands create positive local impact and empower female artisans.
E-commerce provides a crucial accelerator by connecting craftswomen with global audiences. Sales can increase incomes and shift gender dynamics by valuing female skills and labour.
White Label Project aims to become a leading destination for independent sustainable fashion without appropriating brand identities. Supporting women’s entrepreneurship through ethical e-commerce remains the core focus.