Can you recall what beauty products you used when you were 10? Likely just lip gloss and perhaps a nail polish collection. Times have certainly changed. Today, Gen Alpha, born from 2010 onwards, are actively engaging in skin care routines, sharing their daily regimens and product reviews on platforms like TikTok.
Dr. Rachel Westbay, a board-certified dermatologist, attributes this trend to social media’s influence, particularly TikTok and YouTube, which have replaced traditional media for younger generations. Brands are increasingly targeting Gen Alpha, capitalizing on this new consumer demographic.
Millennials and Gen Z have also embraced skin care earlier than previous generations, setting a precedent for Gen Alpha. Piper Sandler’s teen survey indicates a significant rise in beauty spending, with skin care alone increasing by 19 percent.
However, the question remains: is it safe for young children to use advanced skin-care products? We consulted three dermatologists for insights.
Can You Ever Be “Too Young” For Skin Care?
According to Dr. Brooke Jeffy, board-certified dermatologist, the key is using appropriate products tailored to age-specific needs.
Dr. Westbay suggests that introducing a simple skin-care routine during preteen and early teenage years (ages 10-14) is beneficial, emphasizing cleanliness and protection. This typically involves a gentle cleanser, moisturizer, and sunscreen.
Dr. Corey L. Hartman advises against using complex products like serums and chemical exfoliants at a young age, as these can be harsh on developing skin.
Starting too early with intensive products can lead to skin issues such as irritation and sensitivity, impacting long-term skin health. Dr. Jeffy warns against premature use of products designed for older skin, which can damage the skin barrier and even affect collagen production negatively.
Beyond physical effects, there are concerns about mental health. Early exposure to beauty standards propagated by media and social platforms can contribute to body image issues and self-esteem problems among young people.
Dr. Westbay underscores the importance of intention behind skin care routines, encouraging a focus on overall health rather than external influences.