A$AP Rocky debuted his latest Puma collection at the AWGE show held at Hotel de Maison during Paris Fashion Week.
The highlight of the collection was the limited re-issue of the OG Inhale shoe from 2000, now available in summer melon-high risk red and new fall colors hand-picked by Rocky from the Puma archive.
Featuring custom embroidery, distressed hand-buffed hits, and frayed edges, the Inhale was styled for the AWGE runway. Alongside, the classic Puma Speedcat in black and red showcased racing heritage fused with innovation, currently available on Puma.com.
The Mostro and the debut of the Mostro 3D sneakers were also notable. The Mostro 3D, Puma’s first fully 3D printed footwear, evolved from the Mostro aesthetic with a signature spiked sole design. Both the black and white perforated Mostro and the 3D style will launch in upcoming months.
Rocky’s partnership with Puma began in October, focusing on creative direction for the brand’s F1 collaboration. His capsule collection includes not only footwear but also T-shirts featuring seatbelt graphics, a distressed tracksuit, and a unique balaclava.
At the Paris runway, Rocky also introduced “American Sabotage,” a new brand merging art and activism, featuring 30 looks designed by Rocky and his team.