Loro Piana x New Balance 990v6: The Ultimate Quiet Luxury Sneaker Limited to 1,000 Pairs

In a groundbreaking collaboration, New Balance has joined forces with Loro Piana, the epitome of quiet luxury, to create an exclusive $1,000 sneaker that redefines understated elegance in footwear.

Set to release in September, the Loro Piana x New Balance 990v6 is a limited edition marvel with only 1,000 pairs available through the prestigious Italian label. This collaboration marks the first-ever partnership between these two iconic brands, merging New Balance’s athletic heritage with Loro Piana’s refined aesthetics.

Design and Details

True to the essence of quiet luxury, the sneaker boasts a subtle yet sophisticated design. The shoe’s upper is crafted from premium suede and mesh, predominantly featuring New Balance’s signature greyscale palette. Loro Piana’s influence is evident in the maroon accents, which elegantly outline the midfoot “N” logo and make strategic appearances on the outsole, tongue lining, and the brand’s sole external logo placement on the tongue tag.

Technical Innovation

The 990v6 model, introduced by New Balance in 2020, represents the latest evolution of a running shoe lineage that dates back to 1982. This iteration brings enhanced dimensionality to the upper and incorporates the revolutionary FuelCell foam in the midsole, offering unparalleled comfort and responsiveness.

Exclusive Availability

Acquiring this luxurious sneaker will be a challenge, not solely due to its $1,000 price tag. Pre-sales, targeted at Loro Piana’s VIP clientele, have already concluded. The general release, scheduled for September 5th, will be extremely limited, available only at select Loro Piana stores.

A New Benchmark in Luxury Sneakers

This collaboration sets a new standard in the luxury sneaker market, seamlessly blending athletic performance with high-end fashion. The Loro Piana x New Balance 990v6 is poised to become a coveted item among sneaker enthusiasts and luxury connoisseurs alike, offering a perfect balance of comfort, style, and exclusivity.