Blackpink’s Jisoo Named New Global Ambassador for Tommy Hilfiger, Bringing K-pop Glamour to American Fashion
In a stunning collaboration that bridges K-pop stardom with classic American fashion, Tommy Hilfiger has officially welcomed Blackpink’s Jisoo as their newest global ambassador on October 22. This partnership marks another significant milestone in the growing relationship between K-pop icons and prestigious fashion brands.
A Strategic Partnership in the Making
The first hints of this collaboration emerged during New York Fashion Week, when Jisoo made a notable appearance at Tommy Hilfiger’s unique runway show aboard Colin Jost and Pete Davidson’s boat. Her presence at such an exclusive event sparked immediate speculation about a potential partnership, which has now been confirmed to fans’ delight.
Campaign Highlights and Creative Direction
The debut campaign captures the vibrant essence of New York City, featuring Jisoo in a series of dynamic urban settings. In one striking scene, she’s photographed alongside a double-decker tour bus emblazoned with her campaign imagery, creating a perfect blend of high fashion and city life. The collection showcases a contemporary interpretation of Tommy Hilfiger’s classic preppy aesthetic, featuring trendy pieces like striped baby cardigans and carefully styled mini skirts.
Jisoo’s Perspective on the Collaboration
Speaking about her new role, Jisoo expressed her enthusiasm: “Partnering with Tommy Hilfiger is a dream come true. I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity – that resonates deeply with who I am.”
A Rising Star’s Packed Schedule
This fashion collaboration adds to Jisoo’s already impressive portfolio of achievements in 2023. The multifaceted artist has recently completed filming for the television series “Newtopia” and the feature film “Omniscient Reader’s Viewpoint.” Her fashion influence continues to grow, as evidenced by her appearances at major fashion events, including her role as a beloved brand ambassador for Dior during Paris Fashion Week.
As fans eagerly anticipate her future projects, including potential new solo music releases, Jisoo’s partnership with Tommy Hilfiger represents a perfect fusion of K-pop influence and American fashion heritage. The collaboration promises to deliver fresh, preppy-inspired looks that reflect both the brand’s classic aesthetic and Jisoo’s contemporary style sensibilities.