Jolene Red: Dolly Parton’s Signature Lipstick Leads Her New Beauty Empire

Country music legend Dolly Parton has made a striking entrance into the beauty industry with her makeup line, Dolly Beauty, choosing the perfect starting point – a bold, statement lipstick. The August launch showcased her flagship product, a fierce red shade that pays homage to one of her most iconic songs.

In an exclusive interview with PEOPLE magazine, Parton introduced “Jolene Red,” a vibrant lipstick shade inspired by her legendary hit single. “You think of her as a red-hot mama,” Parton explained, emphasizing that despite its boldness, the versatile hue is designed to complement all users. The thoughtfully crafted shade demonstrates Parton’s commitment to creating inclusive beauty products that resonate with a diverse audience.

As her collection expands, Parton has strategically positioned Jolene Red as a holiday season essential while incorporating more subtle options for everyday wear. “It’s a good time of year for me to wear my Jolene Red,” she shared, highlighting how her Hi-Gloss Lips lip gloss in Gold Dust can be paired with the signature shade to create softer, more versatile looks.

The entertainment icon’s dedication to quality is evident in her hands-on approach to product development. “When I first got [the products], I would take them home and then I would do it almost like a job,” Parton revealed. Her meticulous testing process involves personal trials of each shade and formula, ensuring every product meets her exacting standards before reaching consumers.

Parton’s methodical approach includes extensive personal testing sessions at her makeup mirror, where she carefully evaluates each potential product. “I would just make up [my face], and then I would put [a potential lipcolor] on, and then I’d look and I’d think, ‘well, I really like that.’ Then I’d take it all off,” she explained, demonstrating her commitment to delivering excellence in her beauty line.