The renovation, masterfully executed by NYC-based Ringo Studios, introduces a sophisticated “clubhouse-like ambiance” that serves as the perfect backdrop for the brand’s comprehensive collection of footwear and accessories. The design team has created an immersive shopping environment that reflects the brand’s bold identity while providing an elevated customer experience.
At the heart of the design concept lies a thoughtfully curated material palette. Warm oak walls create an inviting atmosphere, strategically punctuated with peek-through openings, innovative merchandising displays, and carefully positioned seating nooks. These elements work in harmony to establish intimate shopping zones throughout the space, allowing customers to enjoy a more personalized retail experience.
The store’s visual drama is enhanced by striking display tables positioned at key corners, where luxurious black marble and travertine create a sophisticated contrast against the warm wood elements. The back section features an expertly designed lounge area, complete with a distinctive double-sided seating plinth that rests atop a unique flooring detail – glossy white penny tiles with intentionally rough edges, adding character to the space.
The architectural lighting design plays a crucial role in the store’s ambiance. Linear lighting fixtures suspended from the impressive 18-foot ceilings intersect with curved walls, creating dynamic visual textures that challenge conventional retail design. The store’s perimeter showcases ten-foot-wide display niches finished in baby blue, providing a striking backdrop for the footwear collection displayed on adjustable chrome shelving. Adding to the visual interest, crisp lemony accents and high-gloss buttery yellow details infuse the space with playful elements that pay homage to Steve Madden’s iconic “big head” advertising campaigns from the early 2000s.
Madelynn Ringo, founder and creative director of Ringo Studio, expressed her enthusiasm about the project: “This collaboration with Steve Madden represents a significant milestone for Ringo Studio as our first major partnership with an iconic fashion brand. Our goal was to capture the essence of New York City’s energy and creativity while reimagining the brand’s retail identity. Through our refined creative process, we’ve created an immersive environment that elevates the shopping experience and celebrates the brand’s bold spirit.”
This strategic retail renovation comes at an exciting time for Steve Madden, following the company’s recent acquisition of Kurt Geiger for 289 million pounds (approximately $360 million), demonstrating the brand’s commitment to expansion and innovation in the fashion retail sector.