Sportswear brand Under Armour has revealed its first ever football boot engineered specifically for the female foot – the new Women’s UA Magnetico Elite 3 FG.
Developed through testing and feedback from Under Armour’s roster of professional women footballers, the boot adapts to the unique shape and biomechanics of female feet. The upper flexes to the foot’s natural shape while the heel and forefoot areas provide optimized support and control.
The football boot also features a 3D texture for improved ball grip, studs to relieve pressure points, and a design enabling quick cuts and acceleration. Alongside the boots, Under Armour launched the HeatGear Armour High Sports Bra offering enhanced comfort and compression for field sports.
Under Armour leveraged insights from its female athletes to create products addressing the unique performance needs of women in football and other sports. As Paul Nugent, SVP of Global Brand Marketing stated, “We are dedicated to supporting [our athletes] to be the best they can be.”
The new Under Armour football boot and sports bra highlight the brand’s commitment to delivering innovations tailored specifically for female athletes. The women’s Magnetico Elite 3 FG will provide elite control and speed on the pitch when it launches on July 17, 2023.