BASMA Beauty, an inclusive makeup brand renowned for its innovative color-match formulations, celebrates its retail expansion on Sephora.com and in Sephora Canada outlets with the introduction of a highly-anticipated new product range,…
Category: Beauty
Biotin: A Vital Nutrient Beyond Beauty
In the realm of health and wellness, certain nutrients often take the spotlight, while others remain in the shadows, awaiting their moment to shine. Biotin, a member of the B-vitamin family, has…
Unveiling Fake Beauty Products: A Guide to Safeguard Your Amazon Shopping
When you’re lured by the allure of popular beauty products on Amazon, it’s essential to navigate with caution. The journey from browsing to buying can lead to unwelcome surprises if you unknowingly…
This Is the High-Maintenance Routine That Keeps Me Low-Maintenance
If you’ve been on BeautyTok (the beauty side of TikTok) within the last few months, chances are you’ve seen at least one video referencing the “high-maintenance procedures for low-maintenance” trend, which originated…
Exploring Beef Tallow Skin Care: Trend or Risk?
Have you stumbled upon the latest sensation on SkinTok? Beauty influencers are buzzing about beef tallow skin care, but is it truly safe and effective? Let’s dive into this trending topic and…
Avoid These Makeup Mistakes: Tips for Women Over 50 by Jamie Kern Lima
Discover invaluable makeup insights for women over 50 straight from the founder of IT Cosmetics, Jamie Kern Lima. From building a billion-dollar business to becoming a best-selling author and mentor, Lima’s journey…
Deciphering The Body Shop’s Dilemma: Where Did It All Go Wrong?
Transport yourself back in time with a whiff of The Body Shop’s iconic Dewberry – a scent that defined an era demanding ethical beauty practices. Spearheaded by late activist Anita Roddick, The…
Hina Khan Reveals Radio Frequency Beauty Treatment for Glowing Skin
Hina Khan recently unveiled a glimpse into her skincare routine, showcasing the key to her luminous complexion: radio frequency (RF) treatment. In a now-deleted Instagram story, the actress shared her experience with…
Audit Your Beauty Routine: Decluttering the Cabinet of Broken Promises
When it comes to skincare and makeup, navigating through the sea of products can be overwhelming. With constant misinformation and overpromising, it’s easy to accumulate a cabinet full of broken promises. Every…
Empowering Women Over 50: JLo’s Clean Makeup Secrets Revealed
In the ever-evolving world of beauty, trends range from bold to comfortable, ensuring variety always takes center stage, much like in fashion. Celebrities from Hollywood serve as inspirations, reshaping and reaffirming beauty…