Sportstyle sneakers, fashion-forward takes on performance shoes, have exploded in popularity and price on the resale market. Brands like Salomon, Hoka One One, and On Running have seen huge sales growth, thanks to celebrity hype, must-have collaborations, and their blend of style and function.
Once niche trail and running shoes are now coveted fashion pieces, selling for double or triple retail value. StockX reports On’s sales are up over 15,000% year-over-year, while Salomon and Asics are up 202% and 72%. Collabs with brands like Jjjjound and Cecilie Bahnsen made Asics the hottest sneaker around.
Sportstyle’s success comes from blending performance and style. Shoes look good but retain technical features, providing versatility and value. Strategic hype collabs with designers give brands insider cred and drive demand. Regular sportstyle sneakers from Salomon, Asics and On now let sneakerheads stand out from Jordan and Yeezy crowds.
As outdoor style grows and shoppers seek multipurpose shoes, sportstyle is poised for long-term dominance. The category disrupted sneaker culture, taking over the resale market.
